SUCCESS
STORIES
Dow Corning® brand products, support and solutions
contribute to customer success in many ways. Here are examples of how customers
have used Dow Corning products, service and support to achieve success.
Profitability
& Innovation
For a major manufacturer of premium-quality
car-care products
The customer was able to optimize their just-in-time manufacturing
process to meet, from a single facility, the
high-volume demands of a global customer base. Their distributor
ensured that the customer always had the exact amount of Dow Corning
silicone materials required for each days production. As a
result, they no longer have to tie up their operating capital maintaining
inventory in costly storage facilities.
The result is a highly efficient, highly profitable operation
that consistently meets requirements for quality products delivered on time.
Their distributor also keeps them informed about new developments at Dow Corning
R&D, so they can be among the first to adopt them. This enhances their
reputation as an auto care innovator.
Differentiation
& Rapid Growth
For
a leading manufacturer of architectural coatings
Looking for a way to differentiate their waterproof deck coating
in a highly competitive market where performance is everything,
the customer decided to test the effectiveness of putting the words
includes silicone on the label. They
knew that incorporating a Dow Corning silicone in the product
formulation would result in premium performance. But would consumers
pay the premium price?
The distributor coordinated with Dow Corning
to have small batches of silicone material produced to the customer's
specifications for a test run. The silicone formulation was an immediate
success and the company was faced with the need to go from pilot
to full-scale production almost instantaneously. Dow Corning and
the distributor worked together to ensure that sufficient quantities
of the key ingredient were delivered on time and as specified. As
a result, the customer was able to differentiate their product in
the marketplace and take full advantage of a significant growth
opportunity.
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