DEFLEXION™ Technology Media Releases
2011.10.11
DEFLEXION™ Technology from Dow
Corning Presented as a Keynote Case Study at Techtextil India 2011 in Mumbai,
India
Impact Protection Material Finds Market Niche with Designers of
High-Performance Sport Apparel
MIDLAND, Mich. – October 11, 2011 –
DEFLEXION™ technology from Dow Corning, a patent-pending silicone-based
flexible protective textile, will be presented as a keynote case study at the
Techtextil India Conference in Mumbai, on October 11-12, 2011.
Designed to offer a platform to companies looking to become involved or to
increase their involvement in technical textile markets, the conference will
highlight 12 different applications of technical textiles, nonwovens and
technical applications. The symposium will showcase leading international and
national experts and will feature DEFLEXION™ technology as a keynote case
study, “How to build (and maintain) a successful market niche,” on Wednesday,
October 12 at 10:00 a.m.
“Incorporating specially-formulated silicones, DEFLEXION™ materials are able
to absorb and disperse the shock of an impact being transmitted through the
body,” said Dr. Liz Mallen, business development manager for Dow Corning,
“The DEFLEXION™ technology offers Dow Corning a unique market niche to
designers of active sport apparel by offering materials which are comfortable,
flexible, breathable, and perform over a broad range of temperatures and when
wet.”
Dr. Mallen adds, “Designed to mold to the body and withstand the wear and
tear of repeated use, DEFLEXION™ material delivers comfort and performance
during sports and other activities where the body could potentially be exposed
to impacts from falls, collisions and hits.”
DEFLEXION™ technology has become a protective textile of choice for active
sport apparel designers. It is currently featured in a back protector for
skiers made by Scott Sports, in sailing gear made by marine apparel brand Henri
Lloyd for use by competitive sailors and nautical enthusiasts, in vests made by
RodeoTech™ for use by rodeo professionals who need freedom of movement and
protection during rodeo competitions. DEFLEXION™ technology has also been
featured in Rukka® motorcycle jackets, trousers and back protectors and most
recently by Klim USA for use in motorsport professional jackets.
About DEFLEXION™ technology from Dow Corning
DEFLEXION™ technology from
Dow Corning (deflexiontechnology.com) offers a range of
impact-protection technologies that allow for the easy creation of
high-performance protective apparel and equipment. DEFLEXION™ technology
focuses on providing comfort, enhanced fit, freedom of movement and, due to the
unique stability of silicones, performance over a broad range of temperatures.
DEFLEXION™ products are able to achieve a high level of performance when cold,
hot and wet, while remaining comfortable to wear. DEFLEXION™ technology was
selected as one of the most innovative fabrics of 2010 by Future Materials in
their annual “FM 100” article, which ranks the year’s most innovative
materials. DEFLEXION™ technology was also selected by Design News as a finalist
for its 2011 Golden Mousetrap Awards. For more information, please visit: deflexiontechnology.com.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and services via
the company’s Dow Corning® and XIAMETER® brands. Dow Corning is a joint venture
equally owned by The Dow Chemical Company and Corning, Incorporated. More than
half of Dow Corning's annual sales are outside the United States.
Rukka® is a registered trademark of L-Fashion Group Oy; RodeoTech™ is a
registered trademark of Frank Stubbs Co., Inc; DEFLEXION™ is a registered
trademark of Dow Corning Corporation.
Contact:
Dave Carlson
Fleishman-Hillard for Dow Corning
+1 312 729-3646
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