DEFLEXION™ Technology Media Releases
2012.01.25
DEFLEXION™ TECHNOLOGY FROM DOW
CORNING SIGNS TWO BRAND AMBASSADORS, ACTION SPORTS ATHLETES XAVIER DE LE RUE
AND MATT CROWHURST
Athletes to Experience DEFLEXION™ Technology from the Design Lab to Real
World Protection
MIDLAND, Mich. – January 25, 2012 –
DEFLEXION™ technology from Dow Corning is teaming up with action sports
athletes Xavier de le Rue and Matt Crowhurst to demonstrate how DEFLEXION™
technology can be used by impact protection apparel designers to create
tailored, customized impact protection gear for action sports athletes.
DEFLEXION™ technology, a patent-pending silicone-based impact protection
textile, will be incorporated into impact protection apparel specifically
designed and customized for Xavier’s and Matt’s specific needs. Both athletes
will be involved in the design of their protective gear from start to finish,
helping to select and position the right combination of materials from the
DEFLEXION™ product range.
Being both flexible and breathable, DEFLEXION™ technology gives athletes the
freedom of movement and comfort they need, without compromising on the level of
impact protection provided. DEFLEXION™ materials are designed to provide impact
protection in wet, hot and cold conditions, whilst remaining flexible.
DEFLEXION™ impact protection textiles can be easily cut into different shapes,
built up in layers and applied exactly where impact protection is required.
This means that athletes like Xavier and Matt can have protective garments and
equipment that are comfortable to wear offering the right level of protection
and freedom of movement.
Established members of the action sports world, Xavier has made his mark as
a successful competitive snowboarder, winning multiple Free Ride World
Championship™ titles, Snowboard Cross World Championship™ titles and X Games™
gold medals. Matt takes his board to the water and has been competing and
coaching in the wakeboarding world at the highest level for more than 15
years.
“Proper protection is important in every sport yet impact protection
equipment options for wakeboarders remain fairly minimal, which is why I’m
thrilled to be participating in the DEFLEXION™ Ambassadors program,” said Matt
Crowhurst, professional wakeboarder and DEFLEXION™ Brand Ambassador. “With
DEFLEXION™ technology, athletes will experience a shock-absorbing defense
system that allows them to perform with confidence.”
absorbing defense system that allows them to perform with confidence.” “When
I’m on a mountain, I’m focused on being creative in my approach to a run, while
at the same time tuning in to the nature and power of what surrounds me,” added
Xavier de le Rue, professional snowboarder and DEFLEXION™ Brand Ambassador.
“Wearing customized impact protection materials that incorporate DEFLEXION™
technology gives me the freedom of movement, agility and confidence to test my
skills in any situation I face.”
DEFLEXION™ shock absorbing textiles are available in different thickness,
weights, flexibilities, and levels of impact protection, offering designers
many options to create protective gear for a vast range of uses and
applications.
“We’re delighted to be working with these two experienced athletes. Matt and
Xavier will experience first-hand the benefits of DEFLEXION™ impact protection
technology. ” said Liz Mallen, Business Development Manager for Dow Corning.
“We are working with Matt and Xavier right now to understand their individual
needs and build DEFLEXON™ technology accordingly into their protective gear,
giving them the comfort and protection they need.”
DEFLEXION™ technology has become a protective textile of choice for leading
active apparel designers. In November 2010, DEFLEXION™ material was featured in
sailing gear made by marine apparel brand Henri Lloyd for use by competitive
sailors and nautical enthusiasts. Most recently, DEFLEXION™ material was
featured by Scott Sports in its new line of winter sports gear, announced in
February 2011. Among other applications DEFLEXION™ technology is also featured
in protective equipment made by Rukka for use by Motorcycle riders,
DEFLEXION™ brand will be present at ISPO Munich, January 29 to February 1,
2012 at the New Munich Trade Fair Centre, Germany. Visit the DEFLEXION™ brand
booth in Hall C2 at stand C631 to meet the DEFLEXION™ brand Ambassadors to hear
how they have been experiencing DEFLEXION™ impact protection materials.
Look for more to come from Xavier and Matt as they work with DEFLEXION™
technology on customized impact protection solutions for their action sports
activities. [http://vimeo.com/29966081 and http://vimeo.com/31652948]
For more information, visit www.deflexiontechnology.com.
About DEFLEXION™ technology from Dow Corning
DEFLEXION™ technology from
Dow Corning (deflexiontechnology.com) offers a range of
impact-protection technologies that allow for the easy creation of
high-performance protective apparel and equipment. DEFLEXION™ technology
focuses on providing comfort, enhanced fit, freedom of movement and, due to the
unique stability of silicones, performance over a broad range of temperatures.
DEFLEXION™ products are able to achieve a high level of performance when cold,
hot and wet, while remaining comfortable to wear. DEFLEXION™ technology was
selected as one of the most innovative fabrics of 2010 by Future Materials in
their annual “FM 100” article, which ranks the year’s most innovative
materials. DEFLEXION™ technology was also selected by Design News as a finalist
for its 2011 Golden Mousetrap Awards. For more information, please visit: deflexiontechnology.com.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and services via
the company’s Dow Corning® and XIAMETER® brands. Dow Corning is a joint venture
equally owned by The Dow Chemical Company and Corning, Incorporated. More than
half of Dow Corning's annual sales are outside the United States.
DEFLEXION™ is a registered trademark of Dow Corning
Corporation.
Contact:
Kate Murphy
Fleishman-Hillard for Dow Corning
+1 312 729-3605
Email: Kate.Murphy@fleishman.com
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