DEFLEXION™ Technology Media Releases
2012.01.25
DEFLEXION™ Technology from Dow
Corning Launches Footwear Insoles
MIDLAND, Mich. – January 25, 2012 –
DEFLEXION™ technology from Dow Corning, a global leader in silicone-based
technology, announced the launch of their new insole material. The
patent-pending silicone-based impact protection textile is now incorporated in
effective pressure distribution and reduction providing comfort and cushioning
in a thin and lightweight form.
By removing pressure from sensitive areas, insoles made with DEFLEXION™
technology provide the user with additional comfort and improved cushioning.
“High plantar foot pressure is a significant factor in many types of lower limb
injury,” said Andrew James, Clinical Director at ACE Feet in Motion, who joined
the research to apply DEFLEXION™ materials into shoe insoles, “Podiatrists are
often asked to provide a means of reducing the pressures under the foot.
DEFLEXION™ technology is, to date, the most efficient material I have used for
this purpose.”
DEFLEXION™ insole technology will be launched at the ISPO Munich conference
at New Munich Trade Fair Centre in Germany January 29 to February 1, 2012.
James will be present on Sunday, January 29 at 2 p.m. and Monday, January 30 at
2 p.m. when he will provide foot scans and the opportunity to experience
DEFLEXION™ technology in your shoes The DEFLEXION™ brand booth will be located
in Hall C2, stand C631; stop by to visit and learn more about the new
DEFLEXION™ footwear technology and impact protection materials.
About DEFLEXION™ technology from Dow Corning
DEFLEXION™ technology from
Dow Corning (deflexiontechnology.com) offers a range of
impact-protection technologies that allow for the easy creation of
high-performance protective apparel and equipment. DEFLEXION™ technology
focuses on providing comfort, enhanced fit, freedom of movement and, due to the
unique stability of silicones, performance over a broad range of temperatures.
DEFLEXION™ products are able to achieve a high level of performance when cold,
hot and wet, while remaining comfortable to wear. DEFLEXION™ technology was
selected as one of the most innovative fabrics of 2010 by Future Materials in
their annual “FM 100” article, which ranks the year’s most innovative
materials. DEFLEXION™ technology was also selected by Design News as a finalist
for its 2011 Golden Mousetrap Awards. For more information, please visit: deflexiontechnology.com.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and services via
the company’s Dow Corning® and XIAMETER® brands. Dow Corning is
equally owned by The Dow Chemical Company and Corning, Incorporated. More than
half of Dow Corning's annual sales are outside the United States.
DEFLEXION™ is a registered trademark of Dow Corning
Corporation.
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