DEFLEXION™ Technology Media Releases
2012.01.25
DEFLEXION™ Technology from
Dow Corning featured at ISPO Munich 2012
MIDLAND, Mich. – January 25, 2012 –
DEFLEXION™ technology from Dow Corning, a global leader in silicones,
will be present at ISPO Munich, January 29 to February 1, 2012 at New Munich
Trade Fair Centre in Germany.
The conference provides a comprehensive overview of the entire range of
sporting goods, athletic footwear and fashions, as well as the latest trends
from these segments. DEFLEXION™ brand will be launching DEFLEXION™ footwear
technology and its Ambassador prototyping activities for snowboarding and
wakeboarding at the event, as well as showing designers the many ways
DEFLEXION™ impact protection technology can be utilized to create customized
impact protection solutions.
DEFLEXION™ insole technology for footwear offers the user enhanced comfort
and cushioning in a thin and lightweight form by effectively spreading and
reducing plantar pressures. Leading podiatrist, Andrew James from ACE Feet in
Motion will be providing a foot scanning service and the opportunity to
experience DEFLEXION™ technology in your shoes all day Sunday and Monday of the
show. Andrew and DEFLEXION™ technical experts will be presenting at the stand
on Sunday, January 29 at 2p.m. and Monday, January 30 at 2 p.m.
DEFLEXION™ brand ambassador Matt Crowhurst will be present to talk on how he
has been involved in designing a bespoke wakeboarding impact vest with
DEFLEXION™ materials for his personal use. Crowhurst is a professional
wakeboarder and has been competing and coaching at the sport’s highest level
for 15 years. Matt will be available to talk Sunday, January 29 at 11 a.m.,
Monday, January 30 at 11 a.m. and 3 p.m. and Tuesday, January 30 at 11 a.m. and
3 p.m.
Visit the DEFLEXION™ brand booth in Hall C2 at stand C631 to learn more
about our new footwear technology and meet the DEFLEXION™ brand Ambassadors to
hear how they have been experiencing DEFLEXION™ impact protection
materials.
About DEFLEXION™ technology from Dow Corning
DEFLEXION™ technology from
Dow Corning (deflexiontechnology.com) offers a range of
impact-protection technologies that allow for the easy creation of
high-performance protective apparel and equipment. DEFLEXION™ technology
focuses on providing comfort, enhanced fit, freedom of movement and, due to the
unique stability of silicones, performance over a broad range of temperatures.
DEFLEXION™ products are able to achieve a high level of performance when cold,
hot and wet, while remaining comfortable to wear. DEFLEXION™ technology was
selected as one of the most innovative fabrics of 2010 by Future Materials in
their annual “FM 100” article, which ranks the year’s most innovative
materials. DEFLEXION™ technology was also selected by Design News as a finalist
for its 2011 Golden Mousetrap Awards. For more information, please visit: deflexiontechnology.com.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and services via
the company’s Dow Corning® and XIAMETER® brands. Dow Corning is equally owned by The
Dow Chemical Company and Corning, Incorporated. More than half of
Dow Corning's annual sales are outside the United States.
DEFLEXION™ is a registered trademark of Dow Corning
Corporation.
XIAMETER®is a registered trademark of Dow Corning Corporation.
|