Silicones make beauty and personal care
products unique and memorable
Click the  icons on the photo to see how
much you already know about the many uses for fascinating silicone.
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Did you know ... approximately half of all makeup, hair- and
skincare, and underarm products introduced today contain silicone!
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Why silicones excel in beauty and personal care
applications
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Very little silicone can deliver significant benefits. Adding as
little as 1.1¢ worth of silicone to a typical 300-gram hair-conditioning rinse
doubles dry combing benefits and increases shine by 20%!
- Because silicones spread so easily, they make lotions, body washes,
shampoos, conditioning mousses, styling gels, sunscreens, color cosmetics,
antiperspirants, and other products easier to apply.
- Silicones create uniform, breathable films that improve
protection.
- Silicones provide unique sensory benefits – soft, silky, smooth, and
sensuous.
- When combined with high-demand ingredients like vitamins, antioxidants,
minerals, and lipids, silicones enable personal care formulators to go
beyond the ordinary and develop more innovative products for today’s
consumers.
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Silicones enable regional personal care manufacturers to compete with
global brands on quality and performance, not simply on price.
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Did you know ... consumers who try newly introduced
products containing silicones:
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Immediately see and feel the difference
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Tend to repurchase those products again and again
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Learn about other competitive
advantages of silicones.
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Versatile formulating options
Silicones for beauty and personal care come in many forms:
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Fluids
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Gums
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Emulsions
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Resins
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Waxes
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Gels
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Elastomeric powders
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Did you know ... silicones for personal care can be water
repellent or water soluble ... durable or temporary!
Open the silicone
toolbox to learn more about the many things silicones can
be and do.
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