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Many of the sensory and performance qualities we admire in the world’s leading beauty and personal care brands come from silicones.

 

Did you know ... silicones have been used safely
and successfully in
personal care products
for more than 30 years!
 

Silicones make beauty and personal care products unique and memorable

Click the ! icons on the photo to see how much you already know about the many uses for fascinating silicone.

Did you know ... approximately half of all makeup, hair- and skincare, and underarm products introduced today contain silicone!

 


Why silicones excel in beauty and personal care applications

  1. Very little silicone can deliver significant benefits. Adding as little as 1.1¢ worth of silicone to a typical 300-gram hair-conditioning rinse doubles dry combing benefits and increases shine by 20%!
  2. Because silicones spread so easily, they make lotions, body washes, shampoos, conditioning mousses, styling gels, sunscreens, color cosmetics, antiperspirants, and other products easier to apply.
  3. Silicones create uniform, breathable films that improve protection.
  4. Silicones provide unique sensory benefits – soft, silky, smooth, and sensuous.
  5. When combined with high-demand ingredients like vitamins, antioxidants, minerals, and lipids, silicones enable personal care formulators to go beyond the ordinary and develop more innovative products for today’s consumers.

The silicone advantage

Silicones enable regional personal care manufacturers to compete with global brands on quality and performance, not simply on price.

 

Did you know ... consumers who try newly introduced
products containing silicones:

  • Immediately see and feel the difference
  • Tend to repurchase those products again and again

Learn about other competitive advantages of silicones.

Versatile formulating options
Silicones for beauty and personal care come in many forms:

  • Fluids
  • Gums
  • Emulsions
  • Resins
  • Waxes
  • Gels
  • Elastomeric powders

Did you know ... silicones for personal care can be water repellent or water soluble ... durable or temporary!

Open the silicone toolbox to learn more about the many things silicones can
be and do.

Expand your understanding

Easy reading:
Silicones: Combining Beauty with Function for Everyday Living (PDF Size 139 KB)

The marvels of microencapsulation

Success story:
Silicones bring shinier hair to China

For formulators and chemists:
Prototype formulations

Silicones as Alternatives to Hydrocarbons in Personal Care Formulations (PDF Size 194 KB)

Learn about silicones from Dow Corning: Visit the Dow Corning Beauty and Personal Care Solutions website.

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