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Fabric Softeners and Laundry Additives


Keep that new clothes look, maintain that freshness with silicone laundry additives


Dow Corning offers silicones in ready-to-use emulsion form that helps consumers maintain the look and feel features of newness of clothes before, during or after the laundering process. Through the incorporation of these silicones into fabric softeners, ironing aids, and other laundry additives, clothes will maintain freshness - that new look and feel longer. Silicones have long been known to give enhanced softness and better fabric absorbency with most fabric softener formulations. In the era of "convenience or easy care" however, consumers require additional benefits.

Testing results confirm that silicone technologies bring consumer benefits, cost effectiveness in rinse cycle fabric softeners. Consumer benefits identified in rinse cycle fabric softeners include:

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