Fashion Textiles

	From March 12-14, Dow Corning introduced its latest eco innovative product, Dow Corning® GP 8000 Eco Softener, at Hong Kong’s Interstoff Asia Essential. Dow Corning’s exhibit was a perfect match for organizer’s overall theme with a focus on eco textiles, processing, and technologies. During the exhibition seminar session, Peter Wu, technical leader for the Asia Textile Industry, presented a paper titled Breakthrough technology to process denim that saves water, energy. Both the exhibit and the seminar aroused tremendous interest from buyers, brand specifiers and textile manufacturers.
	“Dow Corning views the Asian region and China as one of the high priority geographies with the potential for significant growth over the next several years. Being one of the largest energy consumers in the world, China is more aware of the eco-impact of its high-growth industries across the country,” said Anthony Feng, global industry director for Dow Corning Textiles and Leather.
Dow Corning introduced this eco innovative product to the China textile industry in late 2007. The use of this new breakthrough technology can create significant advantages over traditional softening methods, such as reduction in utility costs, energy requirements, and water usage, as much as 15 liters per pair of jeans, as well as increased productivity. “China, producing about 30 percent of the world’s denim in volume, could save up to 7.5 billion liters of process water annually using this technology. Dow Corning® GP 8000 Eco Softener has received positive market response,” Mr. Feng added. As Asia’s “fashion cradle,” Hong Kong is the primary platform for garment manufacturers, fashion designers, trend forecasters and textile traders. This show also attracted industrial buyers all over the world looking for innovative products. By leveraging this important platform, Dow Corning will contribute vast expertise and eco innovative capabilities, which go far beyond that of a materials supplier, to fulfill its commitment to environmentally friendly products and solutions in Asia.