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Innovative New Silicone Technologies, Formulation Concepts to Meet Expanding Global Skin Care Trends

Edison, N.J. – Dow Corning, a global leader in silicones, silicon-based technology and innovation, introduced here today at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day 2014 (booth #921), a unique array of high-performance silicone ingredients and trendsetting formulation concepts for skin care products. These include Dow Corning® ES-5600 Silicone Glycerol Emulsifier, Dow Corning® EP-9801 Hydro Cosmetic Powder, and next-generation formulations from Dow Corning’s new Aqua Dimensions program. Dow Corning is also launching “Life without Boundaries,” the newest edition of its Trends Lab program of silicone-based formulation concepts that help customers address emerging consumer skin care preferences.

“At Dow Corning we pride ourselves on our ability to track macro skin care trends and continuously develop products that reflect our market insight and dedicated industry research,” said Verna Talcott, North America Skin Care regional market leader, Dow Corning. “The diversity and high performance of our ingredients reflects the constant, proactive engagement we have with our customers to provide them with a wide range of silicone solutions to help them succeed.”

New Dow Corning ES-5600 Silicone Glycerol Emulsifier offers exceptional oil formulation flexibility and superior emulsification capability – including small particle size and high stability – for liquid foundations, color cosmetics and sun care products. It can make formulations more attractive by providing color intensity to foundations and improving performance of sunscreens – without the use of materials containing polyethylene glycol (PEG).

Combining the sensory benefits of an elastomeric powder with easy dispersion in water,Dow Corning EP-9801 Hydro Cosmetic Powder offers desirable effects in liquid foundations, water-in-oil creams, oil-in-water creams, lotions, gels and toners.This advanced new material provides a smooth and powdery feel, reduces skin shine and also helps mask skin imperfections. For ease of use, the new product can be added directly into the water phase of formulations without premixing.

Dow Corning’s new Aqua Dimensions formulations feature three materials – Dow Corning EP-9801 Hydro Cosmetic Powder, Dow Corning® DC-2501 Cosmetic Wax and Dow Corning® EL-7040 Hydro Elastomer Blend – and demonstrate how these unique silicones help customers to impart a luxurious feel to the water phase of their products. They easily transform water into a wide array of textures, from liquids to gels and even powders. Different product and consumer sensory benefits can be achieved by selecting the most appropriate technology.

Building upon its Trends Lab program introduced at in-cosmetics 2013, Dow Corning is spotlighting cutting-edge formulation concepts from its new edition of Trends Lab, titled “Life without Boundaries.” These concepts target four important global trends identified and defined by
Dow Corning as follows:

  • Crossover – Reflects the interplay of styles across generations, genders and geographies. Water-feel powder and primer epitomize the ultra-lightweight sensory experience that is prized in Japan and Korea, and being eagerly adopted by Western consumers.
  • Gen Z – Expresses individualism and experimentation. Intense matte lipstick delivers dramatic, deep color that defies convention. It glides on beautifully for a flawless, comfortable finish that is also highly transfer resistant.
  • Virtual Reality – Showcases the possibilities to create experiences and styles influenced by trends such as 3D printing technology and holographic effects. Holographic eye shadow delivers depth, shimmer, a subtle 3D illusion and a supremely bouncy texture.
  • Great Expectations – Reflects the shift from owning material possessions to seeking unique and unforgettable experiences in nature and being inspired by the amazing offerings the world provides. Inspired by the lotus plant leaf, a biomimetic skin cream forms an invisible shield that reduces adhesion of airborne pollutants for a clean, moisturizing and healthy sensation. Additionally, a luxurious gel cream infused with kiwi and melon extracts provides a delicious sensory and visual experience.

About Beauty and Personal Care
Dow Corning's specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit

About Dow Corning
Dow Corning ( provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company’s Dow Corning® and XIAMETER® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning’s annual sales are outside the United States. Dow Corning’s global operations adhere to the American Chemistry Council’s Responsible Care® initiative, a stringent set of standards designed to advance the safe and secure management of chemical products and processes.

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