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2012.04.20
XIAMETER® Brand Adds Silicone Fluid to Meet Hair Care Needs


To meet the growing demand for hair care solutions that do more and address more individual hair care challenges, the XIAMETER® brand from Dow Corning has expanded its range of silicone-based, performance-enhancing hair care materials with the introduction of XIAMETER® PMX-1502 Fluid.

“Young or old, and anywhere in the world, consumers equate healthy-looking hair with health and general well-being,” said Kevin Murphy, XIAMETER brand global market manager. “The difference – and the challenge we are trying to address – is meeting the increasing individual needs based on specific hair type, condition, and desired style.”

XIAMETER® PMX-1502 Fluid is a blend of approximately 25 percent of an ultra-high viscosity dimethiconol gum in a volatile blend of hydrocarbon and low molecular weight polydimethylsiloxane carrier fluids. When used in anhydrous hair serums, XIAMETER® PMX-1502 Fluid provides formulation flexibility, and excellent luster and shine. In aqueous leave-in conditioner formulations, it provides improved frizz control and intensive conditioning.

“Over several decades, silicone materials have set the standard for conditioning and sensory properties in hair care products,” said Murphy. “Silicones can also improve the healthy look and feel of hair by enhancing its strength and offering protection from heat and discoloration after color treatments.”

According to market researcher Mintel, almost 60 percent of hair care products launched globally contain at least one silicone ingredient, which are most popular in conditioners, treatments and colorants.

As Dow Corning expands the number of products available via the XIAMETER® web-enabled business model, hair care formulators can take advantage of a wider selection of high-quality products, convenience of enhanced self-service functionality, reliable supply, and transparent pricing.

A Dow Corning and XIAMETER brand hair care selector guide is available to help customers find the products they need. Click to view prototype formulations ( leave-in conditioner and hair spray) that feature XIAMETER® PMX-1502 Fluid. Also, please click here to view a short technical presentation about XIAMETER® PMX-1502 Fluid.

Want to follow the XIAMETER brand online? Check us out on Facebook and Twitter.


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