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 Enthusiasts of hair color and
styling aids like curling tongs or straightening irons can now get added
protection through innovative silicone solutions
from Dow Corning.
Hair damage can be caused in so many different ways that conditioning is no
longer considered enough. Damage can be caused by repeated chemical exposure,
such as hair perming, straightening and coloring. It can also be caused by
physical damage such as repeated use of heat appliances like curling or
straightening irons or hair dryers. Frictional forces from daily combing and
styling also take their toll on hair.
“Consumers are now increasingly looking for products that go beyond conditioning (PDF size =
606 KB) to help repair the damage caused by these treatments and maintain the
beauty of their hair”, said Beth Johnson, associate industry scientist and
global hair care
technology leader for Dow Corning. “We are working closely with our customers
to develop several innovative silicone solutions that help repair and protect
hair from everyday damage”.
Some of the silicone materials that Dow Corning has developed for use in
hair care products are Dow Corning® CE 8401 Emulsion, Dow
Corning® AP-8087 Fluid, Dow Corning® 2-8566 Amino Fluid, and Dow
Corning® 5-7113 Silicone Quat Microemulsion. With their excellent spreading
properties, these silicones deposit on the hair shaft to offer protection in
several ways.
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Color protection: Specialty silicones can help protect color-treated
hair from discoloration and fading, when used in rinse-off or leave-in
conditioners.
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Protection from heat: Silicones conduct heat very slowly, and hence
can help minimize the damage caused due to over-use of curling irons and blow
dryers. In addition, silicones also help reduce moisture loss and make the hair
cuticle lay flat, giving hair a smoother, softer and healthier
appearance.
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Enhanced hair strength: Silicones also help seal the hair cuticle.
They can enhance the strength of hair, making hair less prone to damage and
breakage. Silicones can also protect the hair cuticle from damage associated
with daily combing and styling.
Dow Corning provides performance-enhancing solutions to
serve the diverse needs of more than 25,000 customers worldwide. A global
leader in silicones,
silicon-based technology and innovation, Dow Corning offers more than 7,000
products and services via the company’s Dow Corning® and XIAMETER®
brands. Dow Corning is a joint venture equally owned by The Dow Chemical
Company and Corning, Incorporated. More than half of Dow Corning’s annual sales
are outside the United States.
For further information: Please direct inquiries to one of our media
representatives.
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