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2012.01.30
XIAMETER® Business Model Expands Silicone Product Offering
The XIAMETER® web-enabled business model from Dow Corning
Corporation is expanding its product offering to provide customers with even
more high-quality, standard silicone product choices. New products include a
variety of silicone fluids, emulsions, resins, coatings, antifoams, moldmaking
and liquid silicone rubbers, as well as additional rubber bases and compounds,
modifiers, primers and catalysts.
As is true of the previous XIAMETER® product offering, the new products are
widely used as performance enhancers by industries such as personal care,
textile, energy, construction, and automotive where they provide qualities such
as durability, stability, adhesion, and weather resistance.
“We continue to expand the product availability as products mature through the
product life cycle and as customers demand more efficient ways to procure
their standard silicone products,” said XIAMETER® Vice President and Executive
Director Jeroen Bloemhard.
The XIAMETER® business model offers customers self-service functionality and
options such as tiered volume quantities and transparent pricing, credit term
choices, ability to track orders real-time and other procurement activities.
Local distributors also carry many XIAMETER® products, and can offer customers
more customized, personal services, as well as order flexibility.
Dow Corning’s XIAMETER® business model enables customers to purchase
high-quality, standard silicones at market-based prices online and more
efficiently as it unbundles the services offered for products that were
traditionally sold under the Dow Corning® brand. The Dow Corning
brand continues to give customers an edge in the marketplace with its specialty
silicones and other silicon-based materials, delivering higher value innovative
solutions, custom formulations, and high-performance products.
This dual brand strategy enables Dow Corning
Corporation to deliver innovation and efficiencies to customers when and where
they are needed. Additional information on XIAMETER® brand standard silicone
products is available at www.xiameter.com. For information regarding
specialty silicone products and solutions, please visit dowcorning.com.
Want to follow the XIAMETER® brand online? Check us out on Facebook and Twitter.
About Dow Corning
Dow Corning provides performance-enhancing solutions to serve the diverse
needs of more than 25,000 customers worldwide. A global leader in silicon-based
technology and innovation, offering more than 7,000 products and services,
Dow Corning is equally owned by The Dow Chemical Company and Corning,
Incorporated. More than half of Dow Corning’s annual sales are outside the
United States. |