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Dow Corning Corp. was recently recognized as a leader in the chemical industry during the 8th annual Stevie® Awards. The XIAMETER® brand of Dow Corning was presented with a popular Stevie Award, receiving recognition for the integrated advertising program’s print and online banner ads, website, interactive tour and print brochures. More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.

The award is a direct result of the collaborative efforts of the Dow Corning marketing team and agency, Slack Barshinger & Partners. The award is granted to recognize and generate public awareness of excellence and outstanding performance in the workplace.

“This is a nice recognition of our first anniversary of the two-brand launch. Also, having the work of our integrated communications teams recognized in a prominent national marketing communications competition is a real thrill,” said Brian Chermside, Dow Corning chief marketing officer.

Dow Corning was also recognized as a finalist for a dual-brand employee launch video in the Internal/Employee Communications category. The piece, which supported the launch of the revamped Dow Corning® and XIAMETER brand offerings in 2009, helps to generate excitement and awareness among the 10,000-person global workforce, and covers details about the brand transformation for employee understanding.

Other XIAMETER brand submissions were also recognized as finalists in the Stevie Awards competition.  

About Dow Corning

Dow Corning provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company’s Dow Corning® and XIAMETER® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning’s annual sales are outside the United States.

For further information, please direct inquiries to one of our media representatives.

The XIAMETER® brand of Dow Corning Corporation, offers market-driven prices for standard silicone products.  Introduced in 2002, the business offers more than 2,100 products including silicone fluids, sealants, silanes, emulsions and rubber.  The XIAMETER brand is a no-frills model offering cost effective products through streamlined services and a web-enabled order platform. Learn more at www.xiameter.com.

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