Beauty and Personal Care Solutions
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Dow Corning technical experts to show how silicones enhance skin appearance and intensify hair shine at SCC New York
MIDLAND, MICHIGAN, USA: Bethany Johnson and Mary Kay Tomalia from
Dow Corning’s Beauty and Personal Care application engineering and
technical service group will present technical posters on silicones for skin
appearance and hair shine at the Society of Cosmetic Chemists (SCC) 2012
Technology Showcase, December 6-7 in New York City.
Johnson’s poster – “Age-Defying Hair Shine with Dow Corning® brand
Silicones” – uses light-scattering image analysis, a method that correlates
with shine sensory panel results, to document how select
Dow Corning® silicones intensify shine and luster on many hair
types, including gray hair.
“We found that when used in a water-in-oil leave-in conditioning formulation
containing Dow Corning® 5200 Formulation Aid, our silicones
performed better than selected commercial benchmarks for hair shine,” Johnson
said. “They also enabled higher shine than an anhydrous formulation at the same
or lower active content.”
Additional information about Dow Corning® silicones for hair shine
is available at dowcorning.com/age-defying-shine.
Tomalia’s poster – “Visual Impressions: Dow Corning® brand
Silicones for Enhanced Skin Appearance” – shows how different silicone
mechanisms improve the appearance of the skin by softening the visual
“Visual appearance is driven by the interaction of light with treated skin,”
Tomalia said. “We developed a model to study how this light profile changes in
different types of silicone thin films used in primers and fillers, anti-aging
treatments, BB creams, and color correction products.”
Consumer-perceivable benefits of the silicone soft-focus mechanisms studied
included smoothing of imperfections; sebum control; reduction in the appearance
of wrinkles; and even, long-lasting color.
Additional information about Dow Corning® silicones for enhanced
skin appearance is available at dowcorning.com/personalcare.
The SCC Technology Showcase, which is held in conjunction with the SCC Annual
Scientific Meeting, will take place from 10 a.m. to 5 p.m. December 6 and
from 9 a.m. to 3 p.m.December 7 at the New York Hilton and Towers Hotel, New
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and
innovation, Dow Corning offers more than 7,000 products and services via
the company’s Dow Corning® and XIAMETER® brands. Dow Corning
is equally owned by The Dow Chemical Company and Corning, Incorporated. More
than half of Dow Corning’s annual sales are outside the United States.
Dow Corning’s global operations adhere to the
American Chemistry Council’s Responsible Care® initiative, a
stringent set of standards designed to advance the safe and secure management
of chemical products and processes.
About Beauty and Personal Care
Dow Corning’s specialty silicone solutions help customers bring beauty
to life in new and exciting ways by enabling the development of products that
are unique and memorable, with an impact consumers can see and feel. Recent
innovations range from amino silicone elastomer emulsions that provide
differentiating hair styling and conditioning results to novel silicone resin
technologies that inspire skin care products with longer-lasting, more
beautiful wear. For more information, visit dowcorning.com/personalcare.
For media inquiries, please contact Kristi Allen, Dow Corning Beauty Care
Global Marketing Communications Leader, +1 989 492 1273, email@example.com.