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Healthcare, Personal Care and Household Care Customers
To Benefit In Evolution From Silicon Technology Roots
Midland, MI -- To communicate its business strategy to provide a full
range of solutions its Life Science Industries global customer base, Dow
Corning is introducing a new creative theme for its Healthcare, Personal Care
and Household businesses.
Called “GO BEYOND,” the new theme reflects Dow Corning’s
evolution from its roots as a leader in silicon-based technologies to find ways
to help customers meet challenges in new and expanded ways such as natural
ingredients, innovative delivery systems, business alliances, and custom
processes and solutions, said Scott Fuson, vice president, Specialty Chemicals,
and global executive director for the Life Sciences Industry.
“Over the past few years, Dow Corning has evolved in the way we think and
react to customers,” said Fuson. “Customers can now benefit from the synergy
and growth potential through our expanded offering of silicone materials,
market knowledge, business opportunities, and now products beyond
silicones.”
Dow Corning has taken several significant steps to support its
“GO BEYOND” strategy, including forming marketing and technical
alliances; introducing a line of natural lipids; and developing a global
network of consultants and specialized manufacturers to provide turn-key
solutions for customers.
“It’s important to have relationships with companies that have similar
cultures and values and it’s often more productive to work together on joint
development rather than separately, so we seek collaborations with business
partners and customers as models for how innovation can be moved forward,” said
Fuson. “It’s important for companies to build on their own unique strengths and
competencies and to continuously reinvent themselves—even when they are
successful. This requires commitment, flexibility, and a hard look at your
offerings in light of customer needs and market opportunities.”
For more information, visit www.dowcorning.com/healthcare,
www.dowcorning.com/household,
www.dowcorning.com/personal.
Dow Corning (www.dowcorning.com)
provides performance-enhancing solutions to serve the diverse needs of more
than 25,000 customers worldwide A global leader in technology and innovation,
offering more than 7,000 products and services, Dow Corning is equally owned by
The Dow Chemical Company and Corning, Incorporated. More than half of Dow
Corning’s annual sales are outside the United States. |
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