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Beauty with Impact
Latest Launches
Trends Lab
Skin Care
Hair Care
Sun Care
Color Cosmetics
Antiperspirants & Deodorants
The Dow Corning Difference

Trends Lab
Life Without Boundaries

Versatile, functional and fashion-forward

Today's global village is rapidly dissolving many traditional borders of time and distance. Consumers are influenced by exciting trends, no matter where they happen … and they want them immediately.

Western consumers seek new trends from Asia. Intense color on the face and hair are important "next generation" statements. Consumers look for cutting-edge experiences in exciting new product forms. In beauty care, life today is truly without boundaries.

This latest edition of our inspiring TRENDS LAB collection includes ideas to help you create innovative new formulations… so you can meet the demand created by modern trends from all over the world:

  • Crossover – The interplay of styles across generations, genders and geography with sensory experiences prized in Asia and now eagerly being adopted by Western consumers.
  • Gen Z – Expresses individualism and experimentation... through intense, dramatic color that defies convention.
  • Virtual Reality – Creates entirely new experiences and styles influenced by such trends as 3D printing and holographic effects.
  • Great Expectations – Seeking unique and unforgettable experiences inspired by the wonders of nature.

Crossover   Gen Z   Virtual Reality   Great
Soft Snow (CPF 1908) (PDF) – Soft, nearly weightless powder becomes a delicate cream on the skin with a refreshing, water-like feel.

Featured in formulation:
> Dow Corning® 9701 Cosmetic Powder
> Dow Corning® VM-2270 AEROGEL Fine Particles

See our urban trends edition
Latest Launches
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