functional and fashion-forward
Today's global village is rapidly dissolving
many traditional borders of time and distance. Consumers are influenced by
exciting trends, no matter where they happen … and they want them
Western consumers seek new trends from Asia.
Intense color on the face and hair are important "next generation"
statements. Consumers look for cutting-edge experiences in exciting new product
forms. In beauty care, life today is truly without boundaries.
This latest edition of our inspiring TRENDS
LAB collection includes ideas to help you create innovative new formulations…
so you can meet the demand created by modern trends from all over the
Crossover – The interplay of styles across generations, genders and
geography with sensory experiences prized in Asia and now eagerly being adopted
by Western consumers.
Gen Z – Expresses individualism and experimentation... through
intense, dramatic color that defies convention.
Virtual Reality – Creates entirely new experiences and styles
influenced by such trends as 3D printing and holographic effects.
Great Expectations – Seeking unique and unforgettable experiences
inspired by the wonders of nature.