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Beauty with Impact
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The Dow Corning Difference

The latest Cosmetic Industry Trends and Beauty Products

More intensity, durability, depth and versatility

Urban trendsetters demand more.
Inspiring concepts for tomorrow's beauty trends: Savvy consumers want more performance and value from beauty and personal care products. Meet those high expectations with innovative formulations and products.

TRENDS LAB by Dow Corning helps you stay ahead of these major cosmopolitan trends:

  • Pro Studio — Professional-quality, long-lasting and pigment-rich products
  • Luminance — Effective solutions for lighter, more even-toned skin
  • Multi-Task — Multifunctional concepts for a streamlined beauty routine
  • Jelly — A new refreshing texture sensation


Pro Studio   Luminance   Multi-Task   Jelly  
Color Karma (CPF 1765) (PDF) — A highly-pigmented lid lacquer that illuminates eyes with an intense metallic sheen, taking urban looks from day to dusk with ease

Featured in formulation:
Dow Corning® FA 4002 ID Silicone Acrylate
Dow Corning® HMW 2220 Non-Ionic Emulsion
Slow Rouge (CPF 1766) (PDF) — An easy-to-apply, soft-textured blush that blends seamlessly to deliver a gradual color shift, a hint of shine and a velvety smooth finish

Featured in formulation:
> Dow Corning® 9701 Cosmetic Powder
> Dow Corning® FZ-3196
> Dow Corning® SW-8005 C30 Resin Wax

Cosmetic industry trends latest product launches
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