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The Dow Corning Difference

Create Hair Care Products that Condition and Style

Silicone elastomer emulsion for hair conditioning and styling

Satisfy consumer desires for hair conditioning, style and convenience

Today’s busy consumers are looking for hair care products that will give their hair a stylish look and a smooth feel, while simplifying their hair care routines.

Introducing Dow Corning® CE-7080
Smart Style

INCI name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and) Undeceth-11
(and) Undeceth-5

This innovative amino silicone elastomer emulsion has been designed for use in leave-in conditioners and hair styling applications such as mousses, hair sprays, creams and gels, combining hair conditioning and hair styling benefits in a single product:
  • Adds bounce, hold and flexibility
  • Defines curls
  • Makes your hair feel smooth and easier to
    comb through
  • Helps control frizz
  • Helps repair the feel and appearance of heat-damaged hair

Make a Visible Difference with Dow Corning® CE-7080 Smart Style

Curl Definition – Virgin brown tresses after 5 hours at 70% humidity, 25°C

Tresses treated with a leave-in conditioner containing Smart Style exhibited better curl definition

Tresses treated with a leave-in conditioner containing 2% active silicone level of Dow Corning® CE-7080 Smart Style exhibited better curl definition than tresses treated with: a commercial benchmark containing styling polymers and amino silicone, a formulation containing 2% active of acrylate copolymer, and a control formulation without silicone. To see sensory panel test results for curl definition and hair smoothness, view the Dow Corning ® CE-7080 Smart Style product guide (PDF).


Product Information
> Condition with Style – Dow Corning® CE-7080 Smart Style Product Guide (PDF) > Dow Corning®  CE-7080 Smart Style Data Sheet (PDF)
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Watch the Video

Click here to watch Dow Corning CE 7080 Smart Style in action

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