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Silicones from Dow Corning
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The Dow Corning Difference

Make this perfect shade of awesome last.

When you love your hair color this much, you want it to remain as rich, vibrant, bright and true as the day you walked out of the salon … for as long as possible.

Protect hair color for up to 24 washes with silicones from Dow Corning.

Consumers want more mileage out of their hair color, and you can help them achieve it with cleansing conditioners formulated with Dow Corning® brand silicones for long-lasting hair color.

The difference is easy to see!

After 24 treatments with cleansing conditioner (% refers to active silicone level):

TressLab Results
1Silicone Blend: Dow Corning® 5-7113 Silicone Quat Microemulsion/Dow Corning® CE-8411 Smooth Plus Emulsion.

Silicone benefits for
cleansing conditioners
• Long-lasting color protection for up to 24 washes
• More intense color for the first 4 washes
• Better color intensity and color trueness
• Enhanced hair volume and fast drying

Solutions that protect overall color, color intensity and color trueness.


Explore Dow Corning® brand silicones for long-lasting color.

ProductINCI Name
Dow Corning  ® 5-7113 Silicone Quat Microemulsion/Dow Corning® 5-7114
Silicone Quat Microemulsion
INCI Name: Silicone Quaternium-16 (and) Undeceth-11 (and) Butyloctanol (and) Undeceth-5
Dow Corning® CE-8411 Smooth Plus Emulsion INCI Name: Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer (and) Polysorbate 20 (and) Butyloctanol
Dow Corning® CE-7081 Smart Style INCI Name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and) Undeceth-11 (and) Undeceth-5

Product Information

> Color Happy: Silicones for long-lasting hair color  (PDF)


> Color Happy Cleansing Conditioner  (PDF)

What can she do? Play the video
Experience the difference. Request product samples.
See the results. Download the product guide (PDF)

Learn more

Color protection
Hair conditioners
Hair volume
Fast drying

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