Maintain Hair Color
Throughout history, people have altered or enhanced their hair color as a
sign of self-expression and to improve their appearance. Today, consumers can
change their hair color easily to virtually any shade imaginable – and they
want that color to last.
Help your customers get long-lasting color with silicones from Dow
Corning
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Formulations for color protection 
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Results of rinse-off conditioner evaluations show that silicones have
excellent potential for their ability to aid color retention for hair treated
with permanent hair color products. Testing (including colorimeter and sensory
tests) proves that with Dow Corning® silicones you can create hair
care products that:
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Maintain color depth
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Prevent yellowing, and
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Guard against loss of redness.
Improve color retention and add performance enhancements
A bright and intense color that lasts is a must for today’s consumer.
Differentiate your hair care products by providing long-lasting color with
silicone technology and formulation expertise from Dow Corning. Color retention
is also linked to:
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Shine
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Body
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Lustrous feel
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Manageability
We can help you create protective hair care formulations like rinse-off
conditioners, leave-in products and styling aids that deliver long-lasting
color as well as conditioning for excellent softness and shine.
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