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Beauty with Impact
Latest Launches
Trends Lab
Skin Care
Hair Care
Sun Care
Color Cosmetics
Antiperspirants & Deodorants
The Dow Corning Difference

Trends Lab
Be Brave Be Happy

Be a little braver … live a little happier.

TRENDS LAB by Dow Corning identifies major trends that will drive tomorrow’s
consumer demand in beauty — and helps create innovative formulations that will
help position your products to meet them.

How to Live

Be brave, be happy: new formulations for new trends ...

  • Feel Healthy and Happy ― feeling good and being positive
    for all four seasons of your life
  • Live Guilt-Free ― feeling desirable (at any age), embracing the
    grey (or not) and treating yourself
  • Be Unconventional ― being traditional with a modern twist,
    being different and unique and celebrating you
  • Be Experimental ― trying new things, sampling products and new
    looks and simply having fun

Healthy Guilt-Free Unconventional Experimental

OO One Oil (CPF 2230) OO One Oil (CPF 2230) (PDF) – This clear, multifunctional oil provides a light and silky smooth feel, excellent spreadability and non-greasy appearance on hair. The base oil can be tailored with essences for different seasons. This formulation also provides sun protection with globally approved UV filters.

Featured in formulation:
> Dow Corning® 3901 Liquid Satin Blend
> Dow Corning® FZ- 3196
> Dow Corning® 2502 Cosmetic Fluid
> XIAMETER® PMX-200 Silicone Fluid 2 CS
Fun N Sun Fun‘n’Sun (CPF 2232) (PDF) – This easy to use protection spray can be used every day and leaves a light after feel. The sprayable liquid formulation can be used for both face and body and provides SPF 20 and UVA protection. 

Featured in formulation:
> Dow Corning® FA 4002 ID Silicone Acrylate
> XIAMETER® OFX-5329 Fluid

See our products in action
See our you are unique trends edition
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