Be a little braver … live a little happier.
TRENDS LAB by Dow Corning identifies
major trends that will drive tomorrow’s
consumer demand in beauty — and helps create innovative formulations that
help position your products to meet them.
Be brave, be happy: new formulations for new
Feel Healthy and Happy ― feeling good and being positive
for all four seasons of your life
Live Guilt-Free ― feeling desirable (at any age), embracing
grey (or not) and treating yourself
Be Unconventional ― being traditional with a modern twist,
being different and unique and celebrating you
Be Experimental ― trying new things, sampling products and new
looks and simply having fun