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Beauty with Impact
Latest Launches
Trends Lab
Skin Care
Hair Care
Sun Care
Color Cosmetics
Antiperspirants & Deodorants
The Dow Corning Difference

Trends Lab - We Unite
Trends Lab - We Unite


It's time for us to unite!

We are the global community. Our lives are no longer just local. We have global interactions, connections and impact. We are working together to evolve and to create more fulfilling lives.

As a global family, we want our ethics and our values to be part of everything we
do — including our beauty habits.

TRENDS LAB identifies emerging consumer trends and provides on-target,
inspiring formulation concepts to help you stay ahead of consumer desires.
That's BEAUTY WITH IMPACT.

Tomorrow's beauty trends find consumers uniting around these concepts:

  • Simple — keeping things simple and uncluttered... using multifunctional products with fewer ingredients
  • Play — being ready for action (or relaxing) and looking good for your selfie... with products that provide long-lasting performance and protection
  • Foodology — enjoying super foods and traditions... and experimenting with products that offer different textures and temperatures
  • Memories — capturing moments and transformational journeys... while experiencing products that are delightful and memorable

SIMPLE PLAY FOODOLOGY MEMORIES

Splash Shield SplashShield (CPF 2406) (PDF) – Busy in the city? Be protected with this multifunctional lightweight, refreshing, invisible shield. For pollution protection and make-up fixation, this water-like facial mist is long-lasting, easy to use and provides a perception of moisturization.

Featured in formulation:
> Dow Corning® FA 4103 Silicone Acrylate Emulsion
> Dow Corning® HMW 2220 Non-Ionic Emulsion
> Propylene Glycol USP/EP
Pocket Ally Pocket Ally (CPF 2407) (PDF) – Keep this discrete deodorizing powder with you at all times. No stress here! With a smooth, powdery feel, it absorbs sebum, controls sweat and contains antiperspirant salts. 

Featured in formulation:
> Dow Corning® 9701 Cosmetic Powder
> Dow Corning® VM-2270 Aerogel Fine Particles

See our Be Brave Be Happy edition
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