A new, personality-led trend is emerging as an
antidote to mass consumerism:
celebrating what makes us each unique. Let your natural beauty shine
enhanced to the max, not disguised or hidden.
Consumers seek products that reveal their
natural beauty, rather than transform it, while still celebrating their
individuality. Makeup-free beauty in selfies is a millennial badge of honor, as
people show pride in their natural skin and hair. Consumers want to be in
control. Male or female, they want personalized formulations that meet their
needs, not a mass-market idea of beauty.
This drive for authenticity includes using
naturally inspired products in which each
ingredient has a purpose. Consumers want simple, pared-down formulations.
want formulations that can be customized to express their own vision of
This latest inspiring TRENDS LAB collection
helps you celebrate the full spectrum of
natural beauty of the human race, regardless of nationality, age or gender. It
ideas to help you create innovative new formulations … so you can meet
Authenticity – The opposite of the airbrushed, ultra-glamorous look
of the high-maintenance divas, this is a trend about enhancing your natural
beauty rather than transforming – including celebrating ethnic skin and
Express Yourself – We live today in a very visual society. Consumers
to freely express their personalities and lifestyles by altering their
They want to be in control, not necessarily complying with the conformity of
mass consumer brands.
Do It Yourself – Originating in the growth of niche brands, this
demand for serums that can adjust to the consumer’s skin – with color
palettes and intelligent moisturization.
Men Are Unique, Too! – Men have unique skin issues and needs, and
becoming savvy consumers of skin care, seeking ways to look and feel better. It
is no longer a female product with a different fragrance and packaging.