News and Upcoming Events
Dow Corning Launches Innovative New Silicone Technologies, Formulation Concepts to Meet Expanding Global Skin Care Trends
Dow Corning, a global leader in silicones, silicon-based technology and
innovation, introduced here today at in-cosmetics 2014 in hall A4, stand D10, a
unique array of high-performance silicone ingredients and trendsetting
formulation concepts for skin care products. These include
Dow Corning® ES-5600 Silicone Glycerol Emulsifier,
Dow Corning® EP-9801 Hydro Cosmetic Powder, new formulations for
high sun protection factor (SPF) sun care applications and next-generation
formulations from Dow Corning’s new Aqua Dimensions program.
Dow Corning is also launching “Life without Boundaries,” the newest
edition of its Trends Lab program of silicone-based formulation concepts that
help customers address emerging consumer skin care preferences.
Dow Corning will feature its new ES-5600 Silicone Glycerol Emulsifier
in in-cosmetics’s Innovation Zone (box 16) and give visitors the opportunity to
touch and feel some of the latest formulations created with the new product. On
April 2 at 10:00 a.m., Cindy Delvallé, Dow Corning beauty care application
engineer, will give a presentation in the Innovation Zone to show customers how
ES-5600 Silicone Glycerol Emulsifier can help deliver cutting-edge skin care,
color cosmetics and sun care products.
“Dow Corning is here at in-cosmetics 2014 to showcase how we continue
to leverage our in-depth industry research and market intelligence to create
advanced new tailor-made technologies for macro skin care trends around the
world,” said Stewart Long, regional Skin Care market leader, Dow Corning.
“Our exceptional ability to closely track global influences and trends enables
us to proactively deliver a tremendously wide range of silicone solutions –
from lighter, fresher and higher performing ingredients to bar-raising
formulation concepts. Looking at our stand, it is clear that our skin care
customers can continue to rely on us to offer silicone solutions that will help
them to succeed.”
New Dow Corning ES-5600 Silicone Glycerol Emulsifier offers
exceptional oil formulation flexibility and superior emulsification capability
– including small particle size and high stability – for liquid foundations,
color cosmetics and sun care products. It can make formulations more attractive
by providing color intensity to foundations and improving performance of
sunscreens – without the use of materials containing polyethylene glycol
Combining the sensory benefits of an elastomeric powder with easy dispersion
in water, Dow Corning EP-9801 Hydro Cosmetic Powder offers desirable
effects in liquid foundations, water-in-oil creams, oil-in-water creams,
lotions, gels and toners. This advanced new material provides a smooth and
powdery feel, reduces skin shine and also helps mask skin imperfections. For
ease of use, the new product can be added directly into the water phase of
formulations without premixing.
The company’s innovative range of high-SPF sun care formulations (SPF 35-50)
deliver exceptional sensory performance and lightweight touch in a variety of
consumer-friendly formats such as lotions and sprays. Benefits include
non-whitening on wet skin, long-lasting water resistance and sand
Dow Corning’s new Aqua Dimensions formulations feature three materials
– Dow Corning EP-9801 Hydro Cosmetic Powder,
Dow Corning® DC-2501 Cosmetic Wax and Dow Corning®
EL-7040 Hydro Elastomer Blend – and demonstrate how these unique silicones help
customers to impart a luxurious feel to the water phase of their products. They
easily transform water into a wide array of textures, from liquids to gels and
even powders. Different product and consumer sensory benefits can be achieved
by selecting the most appropriate technology.
Building upon its Trends Lab program introduced at in-cosmetics 2013,
Dow Corning is spotlighting cutting-edge formulation concepts from its new
edition of Trends Lab, entitled “Life without Boundaries.” These concepts
target four important global trends identified and defined by Dow Corning
Crossover – Reflects the interplay of styles across generations,
genders and geographies. Water-feel powder and primer epitomize the
ultra-lightweight sensory experience that is prized in Japan and Korea, and
being eagerly adopted by Western consumers.
Gen Z – Expresses individualism and experimentation. Intense matte
lipstick delivers dramatic, deep color that defies convention. It glides on
beautifully for a flawless, comfortable finish that is also highly transfer
Virtual Reality – Showcases the possibilities to create experiences
and styles influenced by trends such as 3D printing technology and holographic
effects. Holographic eye shadow delivers depth, shimmer, a subtle 3D illusion
and a supremely bouncy texture.
Great Expectations – Reflects the shift from owning material
possessions to seeking unique and unforgettable experiences in nature and being
inspired by the amazing offerings the world provides. Inspired by the lotus
plant leaf, a biomimetic skin cream forms an invisible shield that reduces
adhesion of airborne pollutants for a clean, moisturizing and healthy
sensation. Additionally, a luxurious gel cream infused with kiwi and melon
extracts provides a delicious sensory and visual experience.
These exciting new formulation concepts and Dow Corning’s growing
portfolio of innovative silicone technologies are on display here at
in-cosmetics 2014 from April 1 to 3.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
A global leader in silicones, silicon-based
technology and innovation,
Dow Corning offers more than 7,000 products and services via the company’s
Dow Corning® and
XIAMETER® brands. Dow Corning is equally owned by The
Dow Chemical Company and Corning, Incorporated. More than half of
Dow Corning’s annual sales are outside the United States.
Dow Corning’s global operations adhere to the American Chemistry Council’s Responsible Care® initiative,
a stringent set of standards designed to advance the safe and secure management
of chemical products and processes.
About Beauty and Personal Care
Dow Corning's specialty silicone solutions help customers bring beauty
to life in new and exciting ways by enabling the development of products that
are unique and memorable, with an impact consumers can see and feel. Recent
innovations range from amino silicone elastomer emulsions that provide
differentiating hair styling and conditioning results to novel silicone resin
technologies that inspire skin care products with longer-lasting, more
beautiful wear. For more information, visit dowcorning.com/personalcare.
Follow Dow Corning on Twitter: twitter.com/dowcorning.
Visit Dow Corning’s YouTube channel: youtube.com/dowcorningcorp.
Dow Corning and XIAMETER are registered trademarks of
Dow Corning Corporation.
We help you invent the future is a trademark of Dow Corning
Responsible Care is a registered service mark of the American Chemistry
We help you invent the future.™